Together with LG Electronics Philippines and ELS Phils. Inc., in
partnership with Breakfast Ride and One Ride One Mission
The symbolic turnover of LG
commercial washers and dryers for the House with No Steps Foundation’s new
laundry livelihood project
Global
technology innovator LG Electronics Philippines (LGEPH) and ELS Philippines,
Inc. (ELSPI), in partnership with Breakfast Ride (BR) and One Ride One Mission (OROM),
are set to improve the lives of Person with Disability (PWD) Filipinos starting
with the beneficiaries of the House with No Steps Foundation (HWNSF).
The partnership
took place due to the strong ties among the four parties. As one of the authorized
partners of LG commercial washers and dryers, ELSPI is headed by their Managing
Director, Joey Ermita, who is also a member of BR/OROM, a group which creates
programs that promote motorcycle safety and unite all riders in a common
advocacy “to ride by lifting others”.
BR/OROM was founded by Raymon Gabriel,
whose father-in-law is a PWD and the founder of HWNSF. With all these groups
linked together, LGEPH, ELSPI and BR/OROM converged to create an innovative CSR
program for the PWD members of the HWNSF.
The concept is to
renovate one of the HWNSF buildings in Cubao, Quezon City and turn it into a
facility for a commercial laundry livelihood
shop. This aims to establish
a sustainable program that will be managed by HWNSF and operated by their PWD
members, who will now be given an active role in our society given this
livelihood opportunity.
The project was
recently launched through a ceremonial turnover of LG commercial washers and dryers
at the site. The meaningful event was graced by representatives from PWD
(including the musically-talented Rondalla on Wheels), HWNSF, LGEPH, ELSPI and BR/OROM,
as well as Koronadal Mayor Peter Miguel, who is also the president of National
Federation of Motorcycle Clubs Philippines.
“We are very
excited for this unique and heartwarming project, conceptualized with the help
of ELSPI and BR/OROM,” LGEPH Managing Director Inkwun Heo said. “As a
consumer-centric brand which promotes ‘innovation for a better life’, we
believe in the capabilities of PWD members and we are honored to be able to
provide our top-quality products to help enrich their livelihood. We hope that
this will help set the stage for similar CSR initiatives for people with
disabilities.”
While LG’s main contribution comprises 15 commercial
washers and 15 commercial dryers, ELSPI and BR/OROM will ask for donations and
support from motorcycle clubs and riders as well as various organizations for specific
logistical requirements for the completion of the project.
For more details on
the laundry CSR program, visit lg.com/ph and elsphilippines.com, like LG
Philippines’ and LG Commercial Washer and Dryer Philippines’ official Facebook
pages and follow @LGPhilippines on Twitter and Instagram
