Tuesday, November 22, 2016

Fernando Zobel De Ayala to speak at ASEAN Regional Forum


Ayala Corporation president and COO Fernando Zobel De Ayala will be the keynote speaker at the Business World-PAL Asean Regional Forum on November 24, 2016 from 8 a.m. to 6 p.m. at the Forbes Ballroom 2 and 3 of Conrad Manila, Mall of Asia Complex in Pasay City.


Fernando Zobel De Ayala, 
president and COO of Ayala Corporation

The establishment of the ASEAN Economic Community (AEC) in 2015 has made the region’s economic integration a reality, opening a huge opportunity for entrepreneurs not only from across the 10 nations that comprise the group, but also for those from outside wanting to do business in the area.

To help companies chart their course in the AEC, BusinessWorld has brought together the most seasoned businessmen and professionals. Aside from Fernando Zobel De Ayala who will be discussing how to build a globally-competitive enterprise, other festured speakers include international professionals such as Mr. Bonji Ohara, director for policy research of the Tokyo Foundation and Dr. Thanh Hai Do, senior fellow of the Diplomatic Academy of Vietnam, who will discuss the economics of competing territorial claims in the South China Sea. 

The forum will also feature government leaders such as Hon. Benjamin Diokno, the secretary of the Department of Budget Management who will talk about unity in diversity: a political-economic outlook.

Fee to join the forum is P12,000 (exclusive of VAT). 

For more information about the Asean Regional Forum, visit http://bweconomicforum.com/asean, or call Ms. Dya Arenas at (632) 535-9901 loc 707 or Ms. Norelyn Babiera at (632) 896-0637.


Monday, November 21, 2016

Old Orchard Cranberry’s 5 Simple Lifestyle Tweaks for a Healthier Lifestyle!



Striving for a healthier lifestyle can be refreshing and easily achieved with the help of the American juice brand, Old Orchard Cranberry Juice. Did you know that Cranberries are distinguished in the nutrition world because they boast various health benefits? This gives consumers better options and alternatives on how to care for their bodies and live a healthy lifestyle.



One of the main health benefits of drinking Cranberry Juice is that it helps prevent Urinary Tract Infection (UTI) from occurring and worsening, as cranberries are a rich source of Flavonoid and Phytonutrient contentscalled hippuric acid and proanthocyanidin, which provide antioxidant and antimicrobial benefits. Considering that UTI is one of the 2nd most common infections in the body, it’s amazing that a small fruit like cranberry could help prevent infection and permanent damage to the kidneys if not taken care of. So if you’re looking for other ways to give your urinary system some TLC, take heed of these advices from Philippine-USA registered dietitian-nutritionist Cheshire Que, RDN:

1. Level up your hydration status. “It is human nature to seek water in variety of forms to quench thirst and cool the skin simply because the body is made up of 45 to 75 percent of water”, asserts Que.  However, this simple tip is harder than you think since it takes discipline and conscious effort on a daily basis. “Water helps flush out bacteria that saves your bladder from infections, so keep yourself hydrated throughout the day by consciously drinking water whether or not you are thirsty. We can also add various types of beverages aside from water, but practice moderation on drinking liquids that contain sugar, fat, and alcohol,” adds Que.

2.     Prioritize your “pee” time. We’ve heard it many times before and let us say this again: Don’t put off your pee the moment you feel it as to prevent bacteria from colonizing in your bladder. Que prescribes: “Urinating helps regulate blood pressure and removes the body’s waste product called urea--so fully emptying your bladder with adequate fluid intake can ward off not just UTI but kidney stone formation”. 

3.     Practice good hygiene. Unfortunately, women are more prone to UTI than men so ladies should learn this technique on how to properly keep their nether region clean: Wipe your intimate area from front to back all the time and opt for a cotton underwear since it’s more breathable than any material.

4.     Give your immune system a boostDifferent external factors such as stress happens and can take a toll on our mind and body, which compromises our immunity. That’s why Que’s advice is to load up on nutrient-rich foods such as citrus fruits, green leafy vegetables, and berries coupled with at least 7 hours of sleep and exercise that help strengthen your defense against bacterial infection.

5.  Sip cranberry juice. Don’t get bogged down thinking that cranberries are just for your cocktails; cranberry juice is one of the best diuretics out there. It’s also good to know that drinking cranberry for UTI isn’t just an old wives’ tale. According to Que, “Cranberries contain phytochemicals and antioxidants that help prevent UTI. Its bioactive compounds called proanthocynidins flush out bacteria, specifically E. Coli.” 

Old Orchard Cranberry Juices are grown, harvested, and packed in a modern facility in Michigan, USA, where the great-tasting and perfect blends of juices are whipped up daily. You can be sure that every drop is healthy and stable before even reaching your glasses.  Old Orchard Cranberry Juice is available in 3 delicious variants: Cranberry, Apple Cranberry and Cranberry Raspberry. There are also diabetic-friendly variants that contain 75% less sugar and only 20 calories: Healthy Balance Cranberry and Healthy Apple Balance. Coupled with a healthy lifestyle and a balanced diet, there is no shortage of fun and flavorful ways of protecting and loving your bladder while nourishing your whole family.

Fly Ace Corporation is one of the leading food and beverage consumer goods companies in the country today. Propelling limitless multiple-category growth by bringing the best of the world closer to Filipino consumers, Fly Ace Corporation’s portfolio of food and beverage products includes house brands and exclusively distributed brands. To learn more about Fly Ace, visit www.flyacecorp.com.

Old Orchard is available in leading supermarkets and drugstores nationwide.  For more updates, visit and like its official Facebook fan page:www.facebook.com/OldOrchardPH

Sunday, November 20, 2016

Nailaholics: Great Argan Sale 2016!


For a lot of people, the end of the year is when their skin gets the most attention. In part, it’s because as the year winds down to a close, the promise to make an effort to take better care of your skin becomes a big part of resolutions. But mostly because living in a tropical country during the most unpredictable season of the year, where the weather swings from sunny and humid to cold and wet in minutes, on top of all the sugar, alcohol and greasy holiday treats, can really wreak havoc on your skin.

Of course, eating healthy (a lot of greens, water, and fiber), getting enough sleep and a lot of exercise helps. Unfortunately, the sason to be merry, jolly, and bright is just around the corner, and it will prove nearly impossible to say no to all the revelry. So here’s an insider tip: argan oil.

Argan oil is a plant oil produced from the kernels of the argan tree (Argania spinosa L.) that is endemic to Morocco. In Morocco, argan oil is used to dip bread in at breakfast or to drizzle on couscous or pasta. Drawn from trees that grow in the southern region of Morocco, argan oil is a rich blend of antioxidants, vitamin A and E, polyunsaturated fat, and essential fatty acid. It’s literally food for hair and skin, eases inflammation, and gives it a boost of moisture from within that lends itself to an inner glow—the hallmark of healthy skin.

Did you know Argan Oil has amazing benefits for your skin, too? Argan oil is most commonly used as a skin moisturizer to hydrate and soften skin. With its high vitamin E and fatty acid content, argan oil is the ideal product to give skin a natural boost. It absorbs easily and is non-greasy and non-irritating, which makes it a great natural moisturiser.

The great news is that you can get all the benefits of argan oil can from just mixing a few drops of argan oil into your trusty, go-to beauty products or by directly applying it onto your skin. This makes it a very versatile addition to your beauty routine.

That said, here’s an even better insider tip: just in time for the upcoming holidays, you can buy one bottle of Argan Oil from Nailaholics and get one free at any Nailaholics branch. 

good news from Nailaholics

You better hurry though—this exclusive promotion runs only from November 21 to 30. The 50ml bottle is available at P790.00 and the 100ml bottle is selling for P1390.

It’s a small price to pay for a product that can serve as your night time moisturizer, a skin toner, makeup remover, whole body moiturizer, leave-in hair conditioner and can also be a cure for acne, stretchmarks and razor bumps and burns.

“It’s important to note though that you get the real deal. So be sure to get it from somewhere that has a longstanding reputation of reliability and quality. It’s the concentration of argan oil that allows you to receive all its benefits, so make sure you’re getting it from a brand that can be trusted when they say that they are giving you a bottle with no artificial preservatives,” ends Arvin Amaro, Marketing Head.

For updates and promos, visit Nailaholics FB Page!

Saturday, November 19, 2016

Acer Wraps Up 40th Anniversary Celebration With “Smart Cities of a New Si-vilization” Forum


On October 26, Acer and its co-hosts held a forum titled “Smart Cities of a New Si-vilization” in Taipei. As the final event to wrap up the company's 40th anniversary celebration, Acer invited government and industry leaders to discuss and share their thoughts about the future of global technology.


Stan Shih, Acer’s Co-founder and Honorary Chairman took to the stage to deliver a keynote speech where he called on governments and businesses to encourage new thinking, people-centric innovation and integrated cross-industry capabilities with a service-oriented mindset.
Keynote speeches were also presented by industry leaders from Microsoft and TSMC. The keynote speeches were followed by a number of panel discussions and breakout lectures to discuss the many facets of creating smart cities and the New Si-vilization.”
The day-long event also included Acer’s Tech Showcase which gave attendees a look at what an early phase of the New Si-vilization could be by exhibiting a full suite of the company’s latest BYOC products in the segments of smart transportation and smart cities, smart retail and integrated enterprise communications, programming kits, life and wellness solutions, among other applications of new people-centric technologies and solutions.
The forum was hosted jointly by Taiwan’s Ministry of Economic Affairs, National Development Council and Acer Inc.

Friday, November 18, 2016

Get Pampered and Stamped!


Living in a tropical country certainly has a lot of perks. Perpetually sunny days, year-round airy summer fashion, and an annual healthy glow thanks to a regular dose of vitamin D.

This also means it’s nearly always sandal-seaon. While not necessarily a drawback, it does take a lot of work to make sure your tips and toes are perpetually ready to be on display.


This is probably the reason, on top of the need to indulge in some much needed me-time, why you frequent your favorite nail salon so much. But Nailaholics is making it a whole lot easier for you to make sure you keep your tips and toes in top shape, get pampered, and keep coming back for more.
“Each visit to Nailaholics beginning November 21 until March 31 means you’re pampering yourself for a bonus little treat,” says  Lorraine Baterina.
Avail of your regular manicure and pedicure or indulge in one of Nailaholics’ signature packages and treatments and make sure that you get you Pampering Card stamped. Get five stamps and you get your sixth mani-pedi for free.
“This is our way of making sure that you’re hands and feet are completely ready no matter what season, and of course, letting our loyal customers know that we appreciate them,” ends Lorraine Baterina, Brand Officer. 

For updates and details, visit Nailaholics Facebook Page

Thursday, November 17, 2016

The Sweetest and Smoothest Giveaway from Hey Sugar!


Typically, a trip to the waxing salon inspires a lot of dread—except if you’re headed to one that is all-natural, organic, practically painless, and sweeter than sugar.

For this reason, Hey Sugar is largely considered one of the most trusted, preferred and ideal destinations for everyone’s diverse grooming needs. But as if these perks weren’t enough, Hey Sugar is sweetening the deal even more.



From November 10 to January 23, you can be one of three lucky winners who can bring home an Apple Macbook Air.

All you have to do is go on your regular Hey Sugar appointment, pick one of their signature package services and you receive a raffle ticket that brings you one step closer to bringing home one of the most coveted gadgets.



Winners will be announced on January 27, 2017, making it the perfect accessory to start the New Year with.

“With the holidays coming up, we thought it would be a good way to show our appreciation and to give our customers something to anticipate for the new year,” ends Arvin Amaro, Marketing Head.  

For updates and promos, visit Hey Sugar Facebook Page and their official Website: Hey Sugar! | An Organic and All Natural Waxing Salon

Here’s Your Chance to Win A Trip To Maldives!



Walk into any Nailaholics branch and you are immediately ushered into a different world. The world quiets down, even for just a few hours, as you settle into the canopied seats. The gentle buzz behind its doors are reminiscent of the placid flurry typicaly found in beachside destinations. The colors evoke the calm of being beside the ocean.


Now, stepping inside a Nailaholics branch doesn’t just welcome you into a world of pampering, you’re actually taking your first step towards the Maldives; a destination recognized as this year’s best spa destination by industry, known for its clear, cobalt waters, hugged by a stretches of fine, delicate sand.

“Perhaps no other coastal destination has been so closely associated with the concept of relaxation,” says Glaiza Agbayani, Digital Manager  “This is why we chose Maldives as the perfect holiday treat for our loyal customers.”


From November 10 to January 27, availing of any of the Nailaholics package services will entitile customers to one raffle entry for the chance to win a trip for two to the Maldives.

Entitled Holiday Flyaway, the lucky winner will enjoy a four-day, three-night stay at the Maldives and indulge in the very elements that inspired the experience and aesthetic behind Nailaholics.

Visit Nailaholics as often as you can during the promo period to get more chances of winning. There’s no better reason to keep heading back to your nearest branch for me-time.

For more updates, visit Nailaholics Official Facebook page



Wednesday, November 16, 2016

Anti-Gravity yoga and parent-approved baby products on Modern Living TV


Want to try a new kind of workout? Join Stephanie Zubiri as she goes on a real mind-body-spirit experience with Anti-Gravity yoga, a new type of yoga which combines traditional yoga, Pilates, calisthenics and aerial acrobatics. It is a must try for fitness and yoga fans who want to get toned and lose excess weight while flipping your way on a hammock.

  Steph tries Anti-Gravity yoga

Celebrity mom Bianca Gonzalez helps first-time parents as she gives child rearing tips and checks out the latest parent-approved baby products at The Parenting Emporium, a retail social enterprise which provides parents and caregivers with a venue to discover and avail of premium baby and childcare brands, and to participate in workshops, consultations, and other childcare support products and services.  

This week’s episode also gives you tips on brightening up small living spaces this Christmas season with cheery but easy holiday decorating options from West Elm, a modern furniture and home decoration store born in Brooklyn, New York.

Also explore the resort-inspired community Shell Residences, a 2.2-hectare residential complex found at the heart of the Entertainment City and the Mall of Asia Complex where you can marvel at the majestic sunsets and enjoy 365 days of shopping, dining, and world-class entertainment.

Every episode of Modern Living TV features the latest eye candy in the form of breathtaking living spaces and other elements of modern living.


Don’t miss Modern Living TV’s latest episode! Now on its 6th season, Modern Living TV airs every Saturday on ANC at 6:00 p.m., with replays on Sundays at 10:30 a.m. Modern Living TV is the first lifestyle TV show by a news media organization.

Tuesday, November 15, 2016

From Carcass to Table: Lowdown of Meat Industry’s Delivery System




Producing safe food should be the ultimate goal of any agri-food system enterprise. By the time the meat reaches the consumer’s kitchen, they should be assured of the many safety measures taken by these companies to deliver fresh and quality meat. Big brand names are not enough to guarantee the viability of the meat we purchase.

The problem lies with the company’s delivery system. Most companies contract third parties to deliver freshly slaughtered meat with no proper monitoring systems on the trucks' temperature and travel time. It is common knowledge that some of these contractors turn off the truck’s refrigeration system during travel to lessen fuel costs. Proper handling of products during delivery also plays a key role in maintaining quality. Dropping of products directly to the floor, or carrying carcasses on the bare backs of handlers are common practices, which compromise the product.

The meat supplier’s delivery system is usually where it falls short. Meat producers may have the best plants with state of the art facilities but if they have a poor delivery system, the whole process to keep the quality of the meat is compromised.

A local producer that has gained the growing trust of Filipino meat consumers is RDF Feed, Livestock & Foods, Inc. (RDFFLFI) has introduced a unique cold chain process to ensure the quality of meat they sell. From the slaughterhouse or dressing plants to dispatching to the delivery of animal protein, RDF guarantees its freshness.

Livestock and poultry are prepared differently at the start of the cold chain process.

For pork, the cold chain process starts in the slaughterhouse where carcasses are placed in a refrigerated 10-wheeler truck that transfers carcass to the central depot. This process cools down the internal temperature of hot carcasses. At the central depot, the internal temperature of the carcasses reaches 36 to 39 degree Celsius. It will then be stored in the holding room with the room temperature of -10 to -15 degrees Celsius to cool down the carcass internal temperature to 7 degrees Celsius below before cutting.       



PRE-COOLED HOLDING ROOM


The holding room is precooled an hour prior to the arrival of the carcasses. After pre-washing and sanitizing using chlorinated water at 0 to 3 degree Celsius, carcasses are transferred to the pre-cooled holding room and stored for 14 to 16 hours or until it reaches an internal temperature of less than 7 degree Celsius. The carcasses are then sent to the fabrication area, cooled at 10 to 15 degree Celsius, for primal cutting.

DRESSING PLANT



For chicken, the cold chain process starts in the dressing plant. Dressed chickens are passed through two chilling vat washers to sanitize the carcasses and cool the chicken internal temperature down to 4 degrees Celsius. The first chilling vat has chlorinated chilled water with a temperature of 8 to 12 degrees Celsius. The second vat has chlorinated water cooled to 0 to 3 degrees Celsius. Chilled dressed chicken will then be placed in crates lined with plastic and filled with crushed ice.

For beef, the holding room is pro-cooled an hour before the arrival of the carcasses. After pre-washing and sanitizing with chlorinated water at 0 to 3 degrees Celsius, the carcasses are transferred to the pre-cooled holding room.

After the initial process, all items are then stored in a freezer. Warehousemen will then prepare the orders from each store, all done under a room temperature of 10 degrees. Ordered items will then be stored in the anteroom, cooled to 10 degrees Celsius. An assigned personnel regularly monitors the temperature of all products in the storage area. Proper storing of products in crates and proper spacing per crate is strictly monitored to ensure that there is a balanced cool airflow inside the room.

DISPATCHING



During the dispatching process, items are checked by the dispatcher, drivers and crew to make sure that items declared on the document have the same weight as that of the actual product. This process happens in a temperature-controlled room, pre-cooled prior to the actual dispatch.

Prior to loading, trucks are pre-cooled up to 4 degree Celsius. Products are then carefully transferred to the trucks. During the trip, the temperature of the truck’s refrigeration is monitored through a GPS system with random checks by the staff during the entire trip.

When the products reach the retail outlets, stocks are placed in a 6-door storage chiller freezer, while items for selling are displayed in 3-door freezers to maintain the cold chain process.

RDF facilities from production to delivery and retail outlets are all owned and operated by the company. Customers can be assured that RDF has control in every part of the cold chain process. RDF has also Quality Assurance field representatives to regularly check the products sold in the stores.

The cold chain process is very important for consumers to ensure their safety when buying meat products. Perishable goods are temperature sensitive, any inturruption in the process will greatly affect the quality of the product. The cold chain process reaffirms RDF’s commitment to the consumers of bringing safe and quality food to their tables.


Wednesday, November 2, 2016

Find Something Delicious at Alaska Merry Crémas Food Fest 2016


If there's one thing that best highlights the joys and abundance of the Christmas season, it's the many feasts and gatherings that bring Filipino families and friends together. Aside from the happy memories, the catching-up and the bonding opportunity, it's the sumptuous dishes coming out of the kitchen and even the take-out box that is truly the centerpiece of every Christmas gathering.

The Yuletide Season also marks the opening of many food fairs and bazaars where up and coming food merchants take center stage and get the opportunity to showcase their delicious food products to foodies and the public. Bazaars provide the chance for upcoming names to reach out to a bigger slice of the market at a more convenient setting due to its strategic location, high market traffic and the word-of-mouth advertising it usually brings.


This year's Alaska Merry Crémas Food Fest, to be held on Sunday, November 6, from 11AM to 8PM at the Trinoma Activity Center in Quezon City proves to be another exciting gathering of more than 30 food concessionaires all geared up to showcase their various food specialties to the public. While the food on display is a mix of sweet and savory dishes, there's one thing that makes it both delicious and delectable and that is the Alaska Crema All-Purpose Cream.

On it’s fourth staging, start-ups and established businesses operating out of their home kitchens relish the opportunity of being able to showcase their specialty dishes, while also having the chance to gain more patrons, thanks to the exposure being offered by the event.

Here, three food merchants speak about their passion for good food and the "créma" that makes it possible.

Chef Jon’s: Sumptuous, mouth-watering cakes by Chef Joseph Sanvictores 

Baking has always been a passion for Joseph Sanvictores, a young chef who is living the dream of starting his own bakery, Chef Jon’s,  following a quick detour with food.   Already an established chef with multiple food businesses under his name, Chef Joseph started offering cakes and other pastries out of his home kitchen two months ago. As a baker, he credits Alaska Crema for giving his cakes its distinct taste, "What I like about Alaska Crema is that its a cream that's not too overpowering in sweetness; it has that balanced taste that works well for my cakes," he shares. 

Since the bakery is still in its infancy, Chef Joseph appreciates the fact that Alaska Crema gives bakers like him value for money -- especially since baking is a business that relies heavily on the use of creams. By joining this year's Alaska Merry Crémas Food Fest, he hopes to reach out to a bigger market, with more people having the opportunity to get to know more of his products. Chef Joseph will showcase up to four variants of cake on display, including his best-seller, dubbed the Birthday Cake.

Southern Barbecue: Pinoy favorite made different by Anna Tugas and Marsie La Sangre

Barbecues are a truly distinct Pinoy staple food, hence making them a dime-a-dozen. Southern Barbecue, a business by long-time friends Anna Tugas and Marsie La Sangre hopes to make that difference by offering their barbecues with a side of Alaska Crema. If this sounds implausible, then all the more that the public should try it.

The two long-time friends have food businesses of their own when they decided to collaborate on a shared food business. After deciding to offer barbecues ("because they're easy to make," says Anna), the two were able to open a physical store in their BF Homes neighborhood. Since barbecue has always been a common viand, the two decided to put an edge and a spin to the staple meal by offering it with a side of garlic sauce, made out of Alaska Crema.

Marsie believes that joining Alaska Merry Crémas Food Fest serves as a good marketing tool to their business, on top of having a physical store. The association to the Alaska Créma brand also provides them with the edge and the exposure that will definitely benefit Southern Barbecue.

Batter Up: Sweet brownies and cookies you can’t help but nibble on byFlorence Bayer

Florence Bayer discovered her love of baking when she was still barely out of high school, following a serendipitous turn at the school oven during a home economics class.  Bayer began offering the baked goodies for sale, buoyed by the success of her signature brownies that turned out to be a hit even among her mom's friends. This was more than ten years ago, and the love for baking resulted to Batter Up, Bayer's successful home bakery business.

Bayer is back for the second time for this year's Merry Crémas, and definitely more excited than ever to showcase more than seven variants of her baked goods. Taking center stage is her signature brownies, which counts Alaska Crema as one of its ingredients. "I started using Alaska Crema by accident. I had to improvise because I was missing a yogurt so I decided to use Alaska Crema with lemon instead. That made all the difference and had led me to create something that is well-loved by everyone,"  she shares.

By joining Alaska Merry Crémas Food Fest 2016, Bayer is looking forward to having an entirely different market to cater to, plus gaining the exposure, which is very important, especially for a young baker like her.

Have a taste of what these three food merchants can offer, while also getting the chance to enjoy other sumptuous dishes and sweet delights when you visit this year's Alaska Merry Crémas Food Fest at Trinoma. Who knows? You might just have met the next food superstar or tasted the next in-demand dish that day. 

For more information about the event, visit our social media accounts – 
FB: @AlaskaCremaMoments or IG: @alaskacrema. Interact with us, use the hashtag #MerryCrémas2016!

Tuesday, November 1, 2016

Novuhair's Informative Truth on Hair Chemicals


We may not be aware that we are unknowingly putting harmful chemicals on our hair thus resulting to general conditions such as migraine, nausea and skin rashes. The symptoms may be quickly attributed to stress but if you look closer to that hair product you’re using, you’ll be surprise to find the culprit. 

Popularity does not equate to safety, some popular brands sold in the market are loaded with mildly toxic chemicals that may be harmful in prolonged use. 


Novuhair, Nature’s answer to hair loss, gives you the lowdown on these chemicals to help you with your choices.

Myth:
Shampoo must produce lots of lather in order to properly clean your hair.


Truth: Sodium Lauryl Sulfate (SLS) is a compound that helps shampoo and other cleaning product in producing foam and bubbles. Though it may effectively remove hair build-up, it can also strip off essential oils that is needed to keep your hair healthy.

Myth: Parabens has an anti-bacterial compound benefits that outweighs the harm. 

Truth: Parabens are basically used to prolong the shelf life of hair and cosmetic products mostly for its antibacterial purpose. Symptoms that are related to over exposure to parabens are Atopic Dermatitis and Rosacea. Further studies also show that use of products with parabens accelerate skin damage and aging related to sun exposure.

Myth: My hair smells terrific! I love the perfume scent on my hair product.

Truth: A nice whiff of perfume might not be harmful but the fragrance that is mixed in your hair product might have come from harmful substances from highly toxic ingredients which can lead to Allergic reactions and mood swings. That perfume is better off somewhere else.

Myth: Hair products that promise straightening and smoothening effect use non-toxic Sodium Hydroxymethylglycinate as a natural preservative.

Truth: Sodium Hydroxymethylglycinate is a substance used in making your hair soft and bouncy, although it is considered natural preservative, also releases formaldehyde which can lead to skin and eye irritations. Prolonged use may also affect your immune system.

Use of some of these chemicals combined may also result to hair loss and other hair problems, thus, it is important to be an informed consumer. A lot of new products have saturated the market hence, read the labels for fine prints before buying.

Novuhair, nature’s answer to hair loss is made of 19 Natural ingredients which includes herbal components such as moringa oleifera, panax ginseng, virgin coconut oil and the natural essences of rosemary and peppermint. 


Novuhair nourishes the scalp and hair by increasing the flow of nutrients and improving blood circulation to the scalp. Novuhair also helps hydrate the scalp, maintain the hair’s natural luster and prevent early hair graying, hair dryness and itching.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. 

For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online  online at Lazada and regaloservice.com.