Santa takes the reins at SM Supermalls’ Christmas

You better watch out and better not pout, because a 30-foot Santa Claus has been spotted at Mall of Asia – marking the start of the Christmas season in all SM malls nationwide. 

Inviting everyone to celebrate #ChristmaSMoments with loved ones, SM Supermalls is treating mallgoers with fun-filled events as Santa makes his rounds in SM malls this holiday season.

It’s Santa at SM Supermalls. 

30-foot Santa at the Mall of Asia North Bridge Way marks the launch of SM Supermalls’ Christmas celebration in all SM malls across the country

“Christmas is not complete without Santa Claus. We’re sure that when you see him in the malls, it will take you back to best-loved childhood Christmas moments,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

Alongside its giant Santa installation, the Mall of Asia is home to the Grand Festival of Lights Parade that starts November 24 until December 25, and to the Grand Mascot 

Parade on January 1, 2019

Both street festivals will feature Santa with an entourage of Yuletide dancers and characters.

Not to miss is Father Christmas and his herd of reindeer at the Grand Magical Christmas Parade in SM South Luzon malls. 

You can catch its launch on November 17 at SM City Bacoor! 

The parade will ring in new characters – a circus ringmaster and snow ladies – to join its well-loved mix of holiday icons, including princes and princesses, dwarves, fairies, and more! 

Santa will lead the way as SM City Pampanga lights up its Ferris wheel-turned-Lantern of Hope with a visual feast of lights, fireworks, and video-mapping on December 1.  

Santa Claus will be making the wishes of 60 lucky kids come true this season! 

Simply write to Santa through the #DearSMSanta mailbox at SM for a chance to get your wishes granted. If you want to see Santa in person, you can spend #ChristmaSMoments with your friends and family at Santa meet-and-greets happening from November 30 to December 25 in all SM malls.

For more info about SM’s Santa-filled Christmas celebration, visit www.smsupermalls.com/christmasmoments. 

For more information, check out www.smsupermalls.com, and its Facebook, Twitter and Instagram accounts: @smsupermalls.

Century Pacific Food - Bringing the best Filipino brands to the world

Century Pacific Food, Inc. receives the Outstanding Achievement in Export Marketing from Agora Awards, the highest award-giving body that recognizes companies and individuals that are at the cutting edge of marketing excellence. Receiving the award is CPFI EVP and COO Greg Banzon (4th from left) with (L-R) 39th Agora Awards category head Marco Antonio, independent director Prof. Enrique Soriano, III, PMA president Arlene Padua, CPFI export marketing and sales department manager Sherry Lou Marzo, CPFI global brands group head Randy Cruz, 39th Agora Awards overall chairperson Maeyeth Cayungog and PMA director

Mary Faith Abaño.

Where there is a large community of Filipinos in any country across the globe, you will almost certainly find the taste of home in every can of Century Tuna and Argentina canned meats in the shelves of top supermarkets. 

For several years now, Century Pacific Food, Inc. (CPFI), the company founded by visionary entrepreneur and iconoclast Ricardo Po Sr. in 1978, has been successfully bringing these brands to many markets across the globe.

From its dominant local industry position with a market share of 83% in the canned tuna market, the company gained wide acceptance for its flagship product Century Tuna in key markets in the Middle East, North America, and Europe and across Asia Pacific. Even more impressive, Century Tuna has become a leading supermarket brand in China and Vietnam and is among the top three brands in the Middle East. 

Further proof of the warm acceptance of CPFI’s brands globally is how the packaging for Century Tuna and Argentina Canned Meats are translated into multiple languages—among them Spanish, Italian, German, Dutch, Swedish, Hebrew, Arabic and Chinese—plus the fact that they are carried by leading global retailers like Walmart, Safeway, Carrefour, Metro, and Giant. Today, the brands of CPFI are present in as many as 60 countries. 

For this outstanding achievement, CPFI has been awarded the Outstanding Achievement in Export Marketing by the Agora Awards of the Philippine Marketing Association, the highest award-giving body has been recognizing individuals and companies that are at the cutting edge of marketing excellence. Long a coveted honor and a true feather to a local marketing professional’s cap, the Agora Awards is truly the highest marketing distinction handed out in the Philippines, highlighting versatility, innovativeness, and ingenuity.

In bestowing the Outstanding Achievement in Export Marketing, the Agora Awards took due notice of CPFI’s disciplined approach of first focusing on large Filipino communities abroad as their entry point towards establishing a market base in each region. From there, they gradually expand their reach to mainstream consumers in each country, by participating in food expos and by contacting top accounts.

Receiving the award on behalf of CPFI during the awards was EVP and COO Greg Banzon who is also an Agora awardee for Marketing Management Excellence in 2014. 

Moreover, this prized recognition from the Agora Awards is a testament to the dedication of the men and women of CPFI and its Global Branding Group, led by global brands group head Randy Cruz and export marketing and sales department manager Sherry Lou Marzo, who bring to life the credo ‘To Nourish & Delight Everyone, Everywhere, Everyday.