From smart technology and everyday solutions to creative collaborations, interactive games and a refreshing cup of boba tea, the Taiwan Excellence Pavilion at Taiwan Expo 2026 gave Filipino visitors different ways to experience how innovation can become part of everyday life.
The Pavilion opened with a special performance that brought together modern movement and cultural elements, setting the tone for the three-day showcase. Set to “Everyday Excellence,” a song created for Taiwan Excellence, the opening performance highlighted the connection between innovation, creativity and culture while welcoming VIP guests and visitors to an experience that went beyond technology.
Held under the theme “Empowering a Smarter Future,” the three-day Pavilion brought together Taiwan Excellence-awarded companies across computing, digital infrastructure, healthcare, mobility, consumer electronics and smart living. More than a product showcase, the Pavilion created an engaging space where visitors could experience technologies firsthand, discover new ideas and take part in activities that brought Taiwanese innovation closer to Filipino audiences.
For Filipinos discovering Taiwan Excellence for the first time, Brian Lee, Executive Director of the Strategic Marketing Department at the Taiwan External Trade Development Council (TAITRA), described the recognition as a mark of Taiwan’s leading innovation.
“For those discovering Taiwan Excellence for the first time, it represents the very best innovation from Taiwan and is often described as the Oscars of Taiwanese industries.”
The Pavilion featured brands including Acer Incorporated, Acerpure Inc., Aetina Corporation, AiSeed Inc., Asus & ROG, AVer Information Inc., Datavideo Technologies Co. Ltd., D-Link, DEMAI
Business LTD., Gigabyte, Heartway Medical Products Co., Ltd., HEPTY International Technology Co.,
Ltd., JIAN LING TECHNOLOGY CO., LTD., KUANG YU METAL WORKING CO., LTD., Litemax Electronics Inc., MicroBase Technology Corporation, MSI, Sauber Technology Co. Ltd., Shuttle Inc., SYNTEC TECHNOLOGY CO.,
LTD., Team Group Inc., Transcend Information, Inc., Vision Electronics Industrial Co., Ltd., and Zyxel Networks.
Together, these companies presented technologies spanning computing, digital infrastructure, healthcare, mobility, consumer electronics and smart living, giving visitors a closer look at innovations designed to make life more connected, convenient and efficient.
Where Technology Meets Everyday Experiences
The Pavilion’s three-day program offered more than opportunities to discover new technologies.
Visitors were invited to learn, play, create and experience different sides of Taiwan Excellence through interactive activities and special appearances.
On the first day, actress and content creator Ivana Alawi led a special Pavilion tour, exploring the different zones and interacting with participating brands and technologies. Her hands-on experience gave visitors a more personal look at how innovation can fit into everyday life.
After her Pavilion experience, Alawi highlighted the quality and innovation represented by Taiwan Excellence-awarded products.
“I learned a lot, and I’m very happy that these kinds of products are being brought here to the Philippines. The Taiwan Excellence Award is very difficult to earn, so you know that the products have gone through a rigorous process and are truly high quality. But it’s not just about quality. These products also represent the next level of innovation and a smarter future.”
She also emphasized the importance of technology being practical and accessible in everyday life. “Technology should be easy to use, simple, and, most importantly, make our lives easier. The technologies being showcased here are also designed with safety and health in mind. So, it’s not just about having a smarter life. It’s also about having a better life.”
The Pavilion also featured product talks from Aetina, Team Group, Zyxel Networks, Jian Ling Technology and Sauber Technology, giving visitors a closer look at how technology can support work, connectivity, health and other everyday needs.
On the second day, two 60-minute workshops explored technology, entrepreneurship and the changing demands of modern life and work. Jay Ortiz, AI Generalist of DarkSide Studio, led “AI Generalist: A Strategic Roadmap for Sustainable Success in the Age of AI,” while Jesse Tan, CoFounder and VP of Sales & Marketing at PC Express, led “Buy Back Your Time: The Tech Stack Every Filipino Entrepreneur Actually Needs.”
On the final day, actress and Taiwan Excellence ambassador Dimples Romana visited the Pavilion and explored its featured technologies and interactive experiences. She also engaged with participating brands, giving visitors another familiar Filipino perspective on the innovations presented at the showcase.
“What an amazing energy coming from Taiwan Excellence, of course, here at Taiwan Expo. I’m so grateful that you all came to see us today.”
Esports personality Eric Redulfin, known as the “Godfather of Esports,” also joined the final-day activities through a separate Pavilion tour, bringing his perspective from the gaming and esports community into the experience.
Beyond the tours and talks, visitors could take part in games such as Myth or Facts, Tech Vlogger, Win-telligence Mystery Box and Power Up Hop for Go Healthy with Taiwan. The activities gave audiences an interactive way to learn about Taiwan Excellence while enjoying the Pavilion experience.
From Taiwan to the Philippines: Fu Bear Meets Quiccs
The Pavilion also celebrated the connection between Taiwanese and Filipino creativity through a special Fu Bear x Quiccs collaboration.
Fu Bear, the Taiwan Excellence mascot, joined forces with Filipino contemporary artist and designer Quiccs in a collaboration that brought together Taiwanese identity and Filipino pop culture. The partnership offered visitors a fresh perspective on Taiwan Excellence, showing how innovation can also be expressed through art, design and creative culture.
Collecting Memories Along the Pavilion Journey
Adding to the immersive experience, visitors could also collect exclusive keepsakes inspired by Fu Bear and Filipino culture.
Through the Pavilion Journey Card, guests explored participating exhibitor booths and collected 10 stamps, with each stamp featuring an exhibitor’s logo. Those who completed the journey received a wooden jeepney collectible as a special memento of their visit.
Exclusive Fu Bear merchandise was also available to Pavilion visitors, giving them another opportunity to take home a piece of the Taiwan Excellence experience.
A Taste of Taiwan at Happy Hour
Adding another lifestyle touch to the Pavilion, visitors were also treated to Happy Hour boba tea, giving them a chance to enjoy a refreshing Taiwanese favorite while exploring the different areas of the showcase.
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From technology demonstrations and interactive games to creative collaborations, collectibles and a taste of Taiwanese culture, the Pavilion brought together different experiences in one space.
Across three days, the Taiwan Excellence Pavilion showed Filipino audiences that discovering innovation can be both informative and enjoyable. Through “Empowering a Smarter Future,”
Taiwan Excellence provided a platform for Philippine audiences to discover award-winning Taiwanese technologies while creating experiences that connected innovation with the way people live, work, create and play.
For more information and updates on the Taiwan Excellence Pavilion at Taiwan Expo 2026, follow Taiwan Excellence on social media (FB: @TaiwanExcellence.ph, IG: @taiwanexcellence_ph, LinkedIn: Taiwan excellence).
About Taiwan Excellence
The Taiwan Excellence Awards were established by the Ministry of Economic Affairs in 1993.
Each year, eligible products undergo a rigorous selection process covering four major aspects:
“R&D,” “Design,” “Quality,” and “Marketing.” The awards recognize outstanding products that offer
“Innovative Value” while meeting the key criterion of being “Made in Taiwan.”
Products selected for the Taiwan Excellence Awards serve as examples of Taiwan’s domestic industries and are promoted internationally to strengthen the global presence and creative image of Taiwan’s businesses.
For more information, please visit Taiwan Excellence.
About International Trade Administration (TITA)
The International Trade Administration (TITA), established by the Ministry of Economic Affairs
(MOEA) on January 1, 1969, is responsible for formulating Taiwan’s international trade policies,
promoting trade, and managing trade-related activities.
Over the decades, TITA’s role and responsibilities have evolved to respond to the changing demands of the international business environment and support Taiwan’s continued participation in global trade.
For more information, please visit International Trade Administration (TITA).
About Taiwan External Trade Development Council (TAITRA)
Founded in 1970, the Taiwan External Trade Development Council (TAITRA) is Taiwan’s foremost non-profit trade promotion organization. Supported by government and industry associations, TAITRA promotes Taiwan’s innovation and connects its businesses with international markets.
Headquartered in Taipei, TAITRA has more than 1,300 specialists operating across five domestic offices and a global network of more than 60 branches, in collaboration with the Taiwan Trade Center (TTC), Taipei World Trade Center (TWTC), and Far East Trade Service (FETS). Supported by alliances with more than 500 international affiliates, TAITRA provides a global service network for international trade.
For more information, please visit Taiwan External Trade Development Council (TAITRA).
